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Jobjuice Marketing

Jobjuice Marketing

 

Description

*Featured in App Store’s: “What’s Hot”, “New and Noteworthy” and “Staff’s Favorites"*

The Marketing App is a complete reference guide and job interview preparation tool created for MBAs and business professionals pursuing a career in marketing or business management.

Access this reference tool anywhere, anytime! The Jobjuice Marketing App emphasizes practicality and efficiency as a reference and learning tool providing vast amounts of marketing strategy information at your fingertips!

Features/Benefits:

- Over 50 cards filled with marketing concepts and frameworks

- A complete section on the marketing interview

- Create groups of cards by marketing topic or interview question

- Test your recall by flipping through random cards

- Use easy cross references and links within cards

- Find topics using the deck’s search engine

- Version 1.2 includes English, Korean and Japanese - adapts to default language on device

Jobjuice was founded by Wharton MBAs, who while at business school provided their fellow students with powerful reference and interview preparation tools for banking, consulting and marketing. All the knowledge and experience of the recruiting process and the particular subject areas was distilled into a practical and easy to use format.

The App encourages dynamic preparation to develop creativity, structured thinking and solid business sense. There are over 50 themes (see contents below) that use cross-referencing to reinforce the links between strategic marketing and business concepts.

Jobjuice Marketing has helped MBA students around the world land their dream marketing jobs and is also a great reference tool for them in their current marketing jobs.

"Flashcards make case prep seem more like a game- like it." Leigh Ann Hemenway- Fuqua MBA

"This deck is a great help for people preparing for a marketing position, as well as an excellent quick reference source for people on the job in marketing and general management." Mikkel Pilemand –International Marketing Director, Carlsberg

We are always happy to hear your comments and suggestions. Please email us at info@jobjuice.com

CONTENTS:

Marketing Management

Marketing Framework

Case Tools

The 4Cs Framework

The 4Ps Framework

Economic & Quant. Tools

Segment-Target-Position

The Macro Environment

Industry: Porter’s 5 Forces

Market & Comp. Dynamics

Product Life Cycle (X 2)

Consumer Adoption Rates

Identify Problem/Opportunity

Company Analysis

Company Value Chain

Competitor Analysis

Value Vectors

Comp. Positioning Strategies

Perceptual Map Customer Analysis

Customer Decision Process

Customer Relationships

Customer Willingness to Pay

The Value Net

Collaborator Analysis

Pricing Analysis

Promotion Analysis

Advertising & Publicity Analysis

Place (Channel) Analysis

Product Line/Mix Analysis

Brand Analysis

Revenues

Costs

Profit & Market Share

Breakeven Analysis

Forecasting

EVC & LTVC Segmentation

Targeting

Position

Marketing Research Basics

Marketing Research Methods

Conjoint Analysis

Pricing Implementation

Advertising Implementation (x2)

Sales Force Implementation

Sales Promo Implementation

Place (Channel) Implementation

International Expansion

New Market Entry

New Product Development

Entry Strat.: Pioneer vs. Follower

Internet & Strategy

Internet Marketing

Web 2.0 and E-marketing

The Web 2.0 Landscape

Search Marketing

E-Mail and Affiliate Marketing

Social Media Marketing/On-line Buzz

E-Marketing Metrics

What's New in Version 2.1

Added new referral feature

iPhone Screenshots

Jobjuice Marketing iPhone Screenshot 1
Jobjuice Marketing iPhone Screenshot 2
Jobjuice Marketing iPhone Screenshot 3
Jobjuice Marketing iPhone Screenshot 4
Jobjuice Marketing iPhone Screenshot 5

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The information may be outdated (2017-03-06 16:05:05). For actual information go to iTunes


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